What is the Agentic Web?
TL;DR
The agentic web is the emerging version of the internet where AI agents autonomously browse, interact with, and take actions on websites on behalf of human users.
Last updated: 2026-03-09
Definition#
The agentic web is a term for the next phase of the internet, where AI agents act as intermediaries between humans and websites. Instead of people directly visiting sites, clicking links, and filling out forms, AI agents do it for them.
In the agentic web, a user might say "Find me a flight to Tokyo under $800" and an AI agent would search airline sites, compare prices, check schedules, and present the best options — or even book the ticket. The agent interacts with websites the same way a human would, but faster and at scale.
This shift has major implications for website owners. Your site now needs to be readable and usable not just by humans, but by AI agents. Protocols like llms.txt, NLWeb, and MCP are emerging to make this possible.
Why It Matters for AI Readiness#
The agentic web is the reason AI readiness matters. If your site is not accessible to AI agents, you will be invisible to a growing segment of potential customers. Sites that adopt emerging protocols early will have a competitive advantage as the agentic web matures.
The AgentReady™ scanner evaluates your site's preparedness for the agentic web through the AI Protocols factor, which checks for llms.txt, NLWeb, and MCP support.
Related Concepts#
The agentic web builds on LLMs (the AI models that power agents), MCP (the protocol that lets agents take actions), and AI Readiness (the measure of how prepared your site is for this new reality).
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